A Business History of the Trade Book Publishing Industry in the U.S.

A Business History of the Trade Book Publishing Industry in the U.S.

by Albert N. Greco

This book explores the managerial, marketing, economic, operational, and financial strategies that have enabled trade publishing to confront many macroeconomic and technological changes so far in the 21st century in a far more efficient way than many other creative industries, such as the newspaper industry. Despite th…

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