The Thing Which Has No Name
by Rory Sutherland
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To be brilliant, you have to be irrational Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make lo…
6 AI-mapped connections to other books on Hikara
Books that CHALLENGE The Thing Which Has No Name
Productive tension — reads that push back, complicate, or contradict.
Books that BRIDGE from The Thing Which Has No Name
Cross-domain reads that transfer ideas into new fields.
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