The Paradox of Choice
The Paradox of Choice
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and small -- have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Amer…
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Books that BRIDGE from The Paradox of Choice
Cross-domain reads that transfer ideas into new fields.
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