Pop Culture Marketing in the Publishing Industry
This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months. The research demonstrates how pop culture functions as a powerful distribution mechanism within the attention economy, utilising gender dynamics,…
61 AI-mapped connections to other books on Hikara
Books that ECHO Pop Culture Marketing in the Publishing Industry
Reads that harmonize with similar ideas, themes, or philosophies.
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