by Anthony W. Ulwick
Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.
Books that connect different domains
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Malcolm Gladwell
David Perlmutter
William Zinsser
Dan Hill
Sheryl Cababa
Les Poilus
Michael Bungay Stanier
Rosa Montero
Amy Webb, Andrew Hessel
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