1897 Sears, Roebuck & Co. Catalogue

by Sears, Roebuck & Co.

Imagine it’s the end of the nineteenth century, and, with one catalog, you can buy everything from beds and tools to clothing and opium. (Yes, opium.) Not to mention ear trumpets, horse buggies, and Bibles. For every recognizable item included in the 1897 Sears, Roebuck & Co. Catalogue, plenty of others are guaranteed to confuse or interest 21st century readers—like Bust Cream or Food and Sweet Spirits of Nitre. What was once standard household fare is today a sometimes strange, often funny look at what life was once like for the average American family. Sears, Roebuck & Co. has defined and innovated American retail for years. As the company grew from humble beginnings, its catalog selection exploded to include all sorts of categories and encompassed almost everything imaginable; eventually you could actually buy a house right along with everything you needed to furnish it. Flipping through the pages of seemingly endless items, huge and small, readers will find it impossible not to marvel at such early American ingenuity and determination to allow people in the farthest reaches of a still-growing nation to purchase and receive all the necessities of life and the comforts of home.